Ever walked into a room and felt underwhelmed and unable to settle your eyes on anything in particular? That room lacked a focal point. Focal points are very important in interior design as it is the spot that immediately draws your eye and sets the tone for the room. The focal point will be the starting point for then adding other elements that cohesively exist in the space and make it inviting. Focal points don't have to be big or architectural. You can create them from existing elements or by adding an interesting decorative piece to a room.
If you have a big window and a nice view- that's your focal point and the room should be designed around it.
Do you already own a bookcase in which you can create a wonderful display?
What about a grouping of similarly-framed photographs on the wall behind a sofa?
If you are lucky enough to have a fireplace, reinforce it as a focal point with a great mantle vignette and bookshelves on either side.
Do you have a great side table or console table for a dining room focal point?
Or simply bring in a bold flowering branch that will become the focal point on a table.
Simply creating a floating shelving display makes any wall the focal point.
Or here's an idea: you could even make your tv the focal point while disguising it at the same time.